A new study says teens have about 145 conversations a week involving brand names, reports BrandWeek.
The study comes from The Keller Fay Group, who monitored the conversations of 2,046 13-17 year olds.
The firm found that teens in this group were more likely than adults to not only talk about brands but about advertising, 57 percent to 48 percent.
It's teens freedom to socialize versus that of adults that plays a large role in their discussions. Because they have more free time to consume media, they're exposed to more advertising and brands, and thus talk more about both of those than older groups.
The study also found teens mention brands more online via direct communication or on blogs, than adults. 19 percent of teens' word-of-mouth occurs online, as opposed to just seven percent of adults'.
Entertainment brands were discussed by 75 percent of teens. Sports and other hobbies made up 68 percent, technology 67 percent, telecom 65 percent and dining or food 62 percent.
More than half of brand mentions by teens are positive, which may be higher than expected, but still below the 64 percent of adult conversations.
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